Building Market Leadership During Tough Times
By Peter F. Mathias President and CEO, Mathias and Co. and Victor L Hunter President, Hunter Business Direct
For some companies, recessions are a time of strategic opportunity. In our research, only 15% of the companies will have the conviction, capital and capacity to restructure their business model, rethink their customer relationships and focus on a comprehensive action plan that will establish the foundation for solid economic performance after the economy turns around.
Most of the people in senior management positions today have only hazy memories of the last economic downturn almost 10 years ago.
For many companies, the recession will be a time of lost opportunity. This article explores what differentiates the behavior of long-term winners and future market leaders in today’s downturn.
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