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Download 'The CEO’s Agenda on Strategic Customers'The CEO’s Agenda on Strategic Customers: How to Make Your Company Customer-Driven
By Dr. Peter F. Mathias, President and CEO, Mathias and Co.

It is now widely recognized that Human Resources, financial resources and management strategy are all essential to the survival of the modern, publicly-traded company. This recognition has resulted in all levels of management, from the Board of Directors on down, having a direct involvement in the management processes that focus on people, management development, financial planning and strategic control.

The CEO today spends a considerable amount of time actively participating in these management processes—processes that help translate strategic objectives into actions at all levels of the company.

This article examines whether customers be given the same importance in the core management processes of the company. Should the management of strategic customer relationships be a part of the governance procedures of the company?

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