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		About Us > Knowledge Center > The Skills Your Company Must Have > Understanding corporate clients
	Knowledge Center The CEO's Challenge The Skills Your Company Must Have Reverse the Commoditization Driving Your Company's Growth Agenda Developing Customer Relationship Capital Capturing the Wallet of the Future Managing Global Client Relationships Tackling the Front Office Productivity Challenge The Gold Collar Worker Understanding corporate clients The Manager's Handbook	Knowledge Center Understanding corporate clients: Why banks need to rethink their business models and approach to client relationship management Per Fremlin, Joseph King and Peter Mathias Corporate treasurers need banks to provide advisory driven cross-product responses to their business issues, while maintaining access to the bank’s product specialists. On the one hand, given the need to maintain product specialisation, banks face potential hurdles and challenges to execute a cohesive advisory response across products. read full article (PDF)