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Despite our focus on strategy implementation, the findings and outcomes of our programs frequently have
profound strategic implications for our clients.
Our strategic insights grow out of a detailed understanding of how a firm delivers its services to its customers - on a
customer-by-customer basis.
Our work with Relationship and Product managers enables us to ask (and verify the answers to) a set of fundamental questions that
effectively identify the 'DNA' of a Firm's client strategy: |
- What is the role each customer has allocated to you and your competitors?
- What do they buy from you today and why do they choose you?
- What do they buy from your competitors and why?
- What will they buy from you in the future?
- Does your business proposition meet the needs of your customers in such a way that you can earn an acceptable return on a risk-adjusted basis?
- If the business doesn't earn such a return today, will it in the future? If so, how?
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