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		About Us > Knowledge Center > The Skills Your Company Must Have > Driving Your Company's Growth Agenda
	Knowledge Center The CEO's Challenge The Skills Your Company Must Have Reverse the Commoditization Driving Your Company's Growth Agenda Developing Customer Relationship Capital Capturing the Wallet of the Future Managing Global Client Relationships Tackling the Front Office Productivity Challenge The Gold Collar Worker Understanding corporate clients The Manager's Handbook	Knowledge Center Driving Your Company's Growth Agenda: Training Strategic Account Managers to Create the Wallet of the Future Peter F. Mathias In today's global economy, companies are increasingly faced with the challenge of generating growth to meet demanding investor expectations. In a previous article we pointed to the need to sell to the Wallet of the Future. The primary challenge for Strategic Account Managers and Strategic Account Management Programs will be to create these new wallets with their strategic customers. This article describes how it is possible to develop a sufficient number of SAMs who can sell to the Wallet of the Future. read full article (PDF)